Privacy policy

Effective Date: 18-06-2026

Alpha Jacket Co operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Alpha Jacket Co is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Cookies & Tracking Technologies

We and our service providers use the following technologies to automatically collect certain information about your device and how you interact with the Site:

  • Cookies are data files placed on your device that often include an anonymous unique identifier. You can learn more about cookies and how to disable them at http://www.allaboutcookies.org.
  • Log files track actions on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

We use Google Analytics to help us understand how customers use the Site, including website usage and behavior, in order to improve our Services. You can learn more about how Google uses your information at https://policies.google.com/privacy, and you can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

We use the Meta (Facebook) Pixel to help us measure the effectiveness of our advertising and to show you relevant ads on Facebook and Instagram based on your activity on our Site. You can review and manage your Facebook ad preferences at https://www.facebook.com/adpreferences.

How We Use Your Personal Information

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications related to your account, to process purchases, returns, exchanges or other transactions, to create and manage your account, to arrange shipping, to facilitate returns and exchanges, and to create a customized shopping experience, such as recommending products related to your purchases.

Marketing and Advertising (Behavioral / Retargeting Advertising). We use your personal information for marketing purposes, such as sending promotional emails, and showing you online advertisements for our products on the Services or other websites, including based on items you previously viewed or added to your cart. This is sometimes called "behavioral" or "retargeted" advertising. We may work with third parties, such as Google and Meta (Facebook/Instagram), to distribute these customized advertisements. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, and detect or investigate potential fraudulent, illegal, or unsafe activity.

Communicating with You. We use your personal information to provide customer support and maintain our business relationship with you.

Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. payment processing, data analytics, customer support, fulfillment, and shipping).
  • With advertising partners, such as Google and Meta (Facebook/Instagram), to support personalized and retargeted advertising based on your activity on the Site. Depending on where you reside, you may have a right to opt out of this sharing — you can do so by contacting us at info@alphajacketco.com, or directly through Google Ads Settings and Facebook Ad Preferences linked above.
  • When you direct or consent to disclosure, such as to ship you products.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction, or to comply with applicable legal obligations, enforce our policies, or protect our rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy.

Do Not Track

We do not alter our data collection and use practices when we see a "Do Not Track" signal from your browser. If you visit our website with the Global Privacy Control opt-out signal enabled, we will treat this as a request to opt out of targeted advertising for that device/browser, where applicable.

Third Party Websites and Links

The Services may link to websites operated by third parties. We do not guarantee and are not responsible for the privacy or security practices of such sites.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has provided us personal information, contact us using the details below to request deletion.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." How long we retain your personal information depends on factors such as account maintenance needs, legal obligations, and dispute resolution requirements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights:

  • Right to Access / Know. Request access to personal information we hold about you.
  • Right to Delete. Request that we delete personal information we maintain about you.
  • Right to Correct. Request that we correct inaccurate personal information.
  • Right of Portability. Request a copy of your personal information, or that we transfer it to a third party.
  • Right to Opt Out of Sale/Sharing for Targeted Advertising. Opt out of the "sale" or "sharing" of your personal information, or its use for targeted advertising, by contacting us at info@alphajacketco.com.
  • Managing Communication Preferences. Opt out of promotional emails anytime using the "Unsubscribe" link in our emails.

California Consumer Privacy Act (CCPA) — California Residents

If you are a California resident, the CCPA gives you the right to know what personal information we collect and how it's used and shared, the right to delete your personal information (with some exceptions), the right to opt out of the sale or sharing of your personal information, and the right to non-discrimination for exercising these rights. To exercise any of these rights, contact us at info@alphajacketco.com.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below, or lodge a complaint with your local data protection authority where applicable.

International Transfers

We may transfer, store, and process your personal information outside the country you live in.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this website and update the "Effective Date" above.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, please email us at info@alphajacketco.com or contact us at 996 N Fletcher Ave, Valley Stream, NY, 11580, US.